Subscription Business Models Are Startup Favorites
Startup Professionals Musings
MARCH 2, 2015
Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts , getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low fixed monthly payments), is rapidly becoming the norm for new products and services. If you are an entrepreneur not using this model, it may be time to consider a pivot.