products-page transaction-results 
Startup Professionals Musings
SEPTEMBER 11, 2021
Almost every early-stage startup who has approached investors for funding has heard the innocuous sounding rejection “I love your idea, but come back when you have more traction.” Free and freemium products need a solid base. Market penetration. Average transaction size and revenue per customer.
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?
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Startup Professionals Musings
FEBRUARY 26, 2013
Almost every early-stage startup who has approached investors for funding has heard the innocuous sounding rejection “I love your idea, but come back when you have more traction.” Free and freemium products need a solid base. Market penetration. Average transaction size and revenue per customer.
Both Sides of the Table
MAY 23, 2012
There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.
David Teten
DECEMBER 3, 2019
In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.
www.forentrepreneurs.com
FEBRUARY 2, 2010
In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want. This post is applicable to any kind of business. Good metrics should also be actionable, and drive successful behavior.
Reid Hoffman
SEPTEMBER 8, 2020
Whether you’re pivoting in the early days because you haven’t yet found product-market fit, or you’re pivoting by reinventing yourself later on, all companies – if they’re going to become and stay successful – are going to have to pivot. Needless to say, this isn’t a business model that works in the pandemic world.
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