article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., This example from 3Q Digital shows which KPIs are tracked and how: This section will typically be tied to a wider marketing measurement plan and used to inform strategy and implementation decisions. Measurement.

Campaign 149
article thumbnail

Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Founder Interview: Abraham Gin on Entrepreneurs and Leadership

The Startup Magazine

Our focus revolves around the LinkedIn lead generation by optimizing their profiles, scaling their approach and sourcing employees, therefore creating lead opportunities through a social media platform, such as LinkedIn. In addition, we also focus on a LinkedIn lead generation.

article thumbnail

What Is a Business Plan?

Up and Running

This article is part of our “ Business Planning Guide “ —a curated list of our articles that will help you with the planning process! What is a business plan? In its simplest form, a business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals.

article thumbnail

How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. This will mean the sponsor is offering genuine value while increasing brand awareness and lead generation opportunities. Audience data. Market identification.

Audience 139
article thumbnail

How Getting My MBA Helped Me Thrive as an Entrepreneur

Up and Running

In an industry that lauds performance metrics to constantly track progress, there’s something fluffy about a professional degree that is not a prerequisite for anything. Unlike medical school or law school, you don’t need an MBA to go into business. There is a tendency in the start-up community to be skeptical towards MBAs.

article thumbnail

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.