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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Ironically, for a company that runs the world’s most sophisticated search engine, the assessment of site content for FLoCs is elementary: Our first approach involves applying a SimHash algorithm to the domains of the sites visited by the user in order to cluster users that visit similar sites together. The browser caches the information.

Caching 140
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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

Native applications resolve some of these issues but bring their own baggage—development costs, platform irregularities, download requirements, update needs, and issues with search indexability. The magic—and limitations—of caching. The service worker is also a crucial element to PWA performance that depends on caching.

Web 103
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How to Curate Sitelinks to Increase Conversions

ConversionXL

If you rely on search engine traffic, conversion optimization starts before visitors get to your site. For mobile searches, those sitelinks may be expandable, allowing users to browse multiple levels of your site, all before clicking a link. How do search engines choose sitelinks? For most sites, a brand query (e.g.

Curation 100
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4 Essential Methods of Session Stitching in Google Analytics

ConversionXL

Google’s AMP rollout created tracking issues: AMP clicks from search take users to the “AMP on cache” version, which is hosted on Google’s CDN. The subtleties of tracking cross domains (from the Google cache to your actual domain) are lost on most publishers.”. Proxy/Cache. AMP page is accessed from a proxy/cache.

Analytics 127
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Cracking The Code: iPhone, Apple TV and more from Mac World

Cracking the Code

And it is true that the current version of the iPhone is a fantastic consumer product, but the key business feature (push e-mail and calendar) are not there yet: the iPhone will support yahoo push e-mails, but not Outlook (only cache and carry). In search of Europe's next tech stars. Small and medium businesses. (2). software. (10).

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc. Links to blog posts make all pages more competitive in search.

eCommerce 131