Transformify

APRIL 12, 2020

There are similarities between IR35 in the UK and AB5 in California , US. IT team members working on the core product, sales and customer support, marketing, etc. Round-tripping is used by the founders of a startup to inflate the revenue and profit and mislead investors and lenders. No revenue at all.

Bangladesh 98

Bangladesh Philippines Salary Cofounder 98

Steve Blank

SEPTEMBER 24, 2009

When a startup finds a repeatable sales process and steadily increasing revenue, its investors wants to harvest the rewards and build a culture of “execution.” 4) You don’t see any revenue gain past three years. 2) They don’t care about your profitibility and ultimately, your staying power.

Customer 195

Customer Silicon Valley RSS California 195

Steve Blank

MAY 28, 2009

Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. Am I in a company with “invention risk?

Vertical 144

Vertical Silicon Valley Marketing Customer 144

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. In contrast, sales and marketing activities before first customer ship are adhoc, fuzzy, and don’t have measurable, concrete objectives. Freemium models have their own scorekeeping.)

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Steve Blank

JULY 30, 2009

As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. I vividly remember the sales guy saying, “It’s only some kid in field service. What happened?

Silicon Valley 131

Silicon Valley RSS California Customer Development 131

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Steve Blank

MAY 4, 2009

It became clear to me that the mission of marketing in most companies has to be to support sales. While this may seem obvious to anyone not in sales and marketing, trust me, in a technology company this is a conceptual breakthrough. Every product marketer thought they should help define the product feature set, etc.

Silicon Valley 126

Silicon Valley RSS Non-Compete California 126

Steve Blank

JUNE 8, 2009

Execution by Vertical Market As the class progressed, students asked how the activities/functions of a startup; (Sales, Marketing, Business Development, Product Development, etc.) For example, How does sales differ from one market to another? Sales – What Channel to reach the customer? Liquidity – How?

Vertical 122

Vertical Silicon Valley RSS Marketing 122

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Up and Running

JANUARY 7, 2020

I’d hear feedback on my pitch presentation that made me want to crawl up and die: “You need to map your product development with your market development.”. Just imagine what we assumed our first year’s revenue would be. Fire departments gave us a customer profile (31 counties in California wildfire danger zones). .

Product 82

Product Marketing Silicon Valley Term Sheet 82

Steve Blank

OCTOBER 1, 2009

Sloan realized that the traditional centralized management structures (like General Motors had in 1920) were poor fits for the management of GM’s already diverse product lines. 2) Provide corporate management with near real-time divisional sales reports and budgets that indicated when they deviated from plan.

Silicon Valley 156

Silicon Valley United States RSS Customer Development 156

VC Cafe

FEBRUARY 1, 2011

ChemChina, a state-owned company formed in 2004 from the former Ministry of Chemical Industry, had sales of $23 billion in 2010 and assets of $29 billion. Perrigo, which recorded net sales of $2.7 INTEL-ISRAEL DEVELOPS NEW CHIP “SANDY BRIDGE”. Intel Corporation (Nasdaq: INTC) had revenue of $43.6 Intel Israel exported $2.7

Architecture 92

Architecture Dividend Minneapolis 92

ConversionXL

FEBRUARY 9, 2016

October 2012 – Erin Turner and Gagan Biyani host the first Growth Hackers Conference in Menlo Park, California. Ads drive awareness…to drive sales. PR and publicity drive attention…to drive sales. Social media drives communication…to drive sales. Ensured that sales reflects your value-based pricing strategy.

Retention 48

Retention Metrics Acquisition Conversion 48