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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers. When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page.

Campaign 111
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. How will you act?

B2B 94
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. That was designed to allow information storage and manage customer contact information. Noise about how they do drip campaigns differently.

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Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

Important KPIs for Each Phase of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. The customer journey is often a long and winding road. Let me walk you through the most important KPIs to focus on for each stage of the customer journey. From there, you also want to measure conversions by channel.

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike Blumenthal (08:23): So the latter, it's not clear in organic that images are ranking factors, but Google understands the content of images and it will increase your clickthroughs. You know, I'm gonna, not only am I going to get more clickthroughs, I'm probably going to improve my, my search results. John Jantsch (09:58): Yeah.

Search 79
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How to Get Traffic That Converts

ConversionXL

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). The best traffic source is… … wherever your ideal customers hang out! Some more resources: 7 time saving custom reports.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113