Duct Tape Marketing
JANUARY 17, 2014
Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. The right face on your video campaign can foster trust. Start a YouTube channel. Grab attention. Happy customers are gold.
Growthink Blog
JUNE 17, 2012
DOBI examples include social media “harvesting” - where investors fund pay-per-click and other forms of marketing that drive “freemium" giveaways, with investment return then being generated through high margin residual sales within a few months or even weeks of the initial campaign. Quick and easy to do? Of course not. read more.
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crowdSPRING Blog
MAY 9, 2018
Glossier runs an exclusive Slack channel and invites top customers to discuss all things beauty-related with the company. This is hardly a surprise: a viral-friendly experience and Instagram aesthetic heavily inform the Glossier marketing campaign. You may find some ideas for your next campaign or event. Easily Reproduced.
ConversionXL
SEPTEMBER 17, 2019
Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables. Did they view more than Y pages? It was also 56.8%
ConversionXL
FEBRUARY 6, 2019
Spots the early signs of a pending transition to a new stage and suggests how your marketing campaigns should accommodate that change. The answers help define which marketing messages and channels will be most influential. Of course, none of that matters if you can’t push your product past the Introduction phase. Introduction.
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report.
Duct Tape Marketing
MARCH 24, 2022
And then you're going to move into the summer, which is a sweet spot where you've got that bountiful, you know, everything's growing, and then you're gonna start to harvest when you get into master. And then when that decision's made to do something new, you're gonna go dormant.
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