Occam's Razor

FEBRUARY 25, 2013

and specialized PPC tools and email or other software. The recommendations are implemented and that drives an additional 100k clicks from the email campaigns. Or maybe nothing was changed in the campaigns, but conversion rate was improved from 2% to 5% by changing the checkout conversion process for email campaigns.

Analytics 142

Analytics DC Web Revenue 142

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Who is to blame?

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Are you aware of your cost per acquisition on other channels? Share top performing channels.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

AUGUST 11, 2015

Campaign Cost Analysis. The All Traffic folder has Social spread out in Channels, Treemaps, Source/Medium and likely in Referrals. Insights I will use to shift my participation on both channels. That in turn will help me figure out what to amplify using social channels. Hostname [Domains with your GA code].

Analytics 60

Analytics Customer Metrics eCommerce 60

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Does your product produce data, charting, pricing, jobs, salary data, images, videos etc? Pure brilliance.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

ConversionXL

JULY 15, 2014

In fact, affiliates accounted for 57% of in-store purchases for that campaign. Now talking about salaries, things get a bit more complicated. Affiliate managers (outsourced or in-house) get generally paid a base salary + a performance bonus. In reality it could be way higher or way lower depending on the products you’re selling.

Affiliate 111

Affiliate Programming Marketing Software Review 111

maplebutter.com

JANUARY 8, 2013

We’re considering doing SEO and PPC as well as cold calling to generate leads. I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. When starting a new venture, esp one in concept phase should you be drawing a salary?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Smartphones were rare.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " I've heard this more times than I care to remember: " Our CPC for our Bing/Yandex campaigns was $2.25. This quarter the goal of our PPC campaign is to get that to $2. " Impressions.

Metrics 166

Metrics Marketing Search SEO 166