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Leveraging a Fractional Marketing Officer for Growth

Duct Tape Marketing

A full-time CMO can command an annual salary north of $170k with top earners making as much as $300k. They’re cost-effective, giving you access to top marketing expertise without the full-time salary burden. For starters, they offer a cost-effective solution to companies in need of senior-level marketing leadership.

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20 Entrepreneurs Share Their Takeaways from 2020

Hearpreneur

It will not only help the company sustain, but will also ensure that you don’t lose on good employees just because you can’t pay their salaries. Fail a marketing campaign, fail on setting up a new system, fail a new company or idea even! Savings can be done in any form or should be invested in a good way.

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5 Ways Startups Can Use Digital Marketing To Fuel Growth In The Post COVID-19 World

The Startup Magazine

Do you know how you can sustain your business, improve sales, and pay-off salaries even during the pandemic? Reach out to Consumers and Leads through digital campaigns. Any great digital marketing agency will tell you that one of the best ways to reach out to potential consumers is through an Email Marketing campaign.

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A Startup Strategy: How To Acquire New Customers

YoungUpstarts

Many companies make presumptions about their customers, which can lead to ineffective marketing campaigns that provide little return on their investment. This means distributing leaflets, posting flyers in store windows, and embarking on a direct mail campaign. You need to know your customers’: Age. Billboards. Print ads.

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12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

Note how you can “drill down” from “Source / Medium” In practice, that means you can click on the specific source / medium to see the medium and campaign information… Here’s what the report will look like… Note that you see acquisition, behavioral and result metrics here. PPC Custom Reports.

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Tips And Trends: Things All Business Owners Must Know

The Startup Magazine

Compared to pay-per-click ads which do not ensure quality back traffic, SEO is more affordable in the sense that it does not have the risk of ballooning your charges for advertisement, unlike PPC campaigns. Tip #3: Keeping And Hiring Efficient Professionals. Your employees will in turn give you loyalty and effective professional work.

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Strategy Roundtable For Entrepreneurs: When Keywords Are Competitive

ReadWriteStart

Google PPC is a key channel for customer acquisition for many e-commerce and online businesses, yet keywords have become quite competitive, and the costs of campaigns for certain keywords tend to be extremely high. In that case, does it make sense to just offer a base salary and a good bonus? Kimbra Studios.

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