Both Sides of the Table
OCTOBER 29, 2009
We’ve run enough campaigns to known that users have been tolerant of authentic ads. So Google launched Google AdWord and AdSense based in part on technology it acquired when it bought an LA-based company called Applied Semantics. I believe that authenticity is the key to successful in-stream advertising campaigns.
ConversionXL
AUGUST 20, 2019
Whether you rank first or fifth, improving your click-through rate is low-hanging fruit that will impact your bottom line—without a major investment in link-building or dedicated marketing campaign. Text Optimizer is the semantic research tool that goes right to the source—Google’s search snippets. It’s a win-win.
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Duct Tape Marketing
JULY 21, 2022
SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. I think you need to think about it semantically. Build, manage, and measure campaigns —across all channels — faster and easier. Mike Blumenthal (21:32): Well, right. Get Semrush.
Duct Tape Marketing
NOVEMBER 1, 2017
And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right?
Duct Tape Marketing
MAY 9, 2017
This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today.
Both Sides of the Table
JANUARY 16, 2012
The sooner you understand that the sooner you can plan your campaign. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. Create a sustained campaign. All sales campaigns are processes that occur over time.
ConversionXL
FEBRUARY 6, 2019
The purpose of the product lifecycle illustration is not to debate semantics but, in a single view, to understand how product sales typically change over time. Spots the early signs of a pending transition to a new stage and suggests how your marketing campaigns should accommodate that change. Introduction. Image source ). Product led.
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