ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. They refer to these differences as “ Red Flag” Metrics (or RFMs). RFMs allowed Groove to identify which users were at risk before churning actually happened. Now to the case studies….

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

AUGUST 12, 2016

Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost refers to the resources that a business uses in order to acquire an additional customer.

Software Review 48

Software Review Metrics Revenue Acquisition 48

ReadWriteStart

MARCH 3, 2021

You’ll need to decide whether to focus on warm or cold emails, design a drip campaign, produce effective designs, build a robust list of emails, automate sending, and track things like clicks and opens. The trick is to give your customers a reason to refer your brand to others.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. Before we dive into these customer lifecycle stages, a word of caution: Any reference to a linear funnel or customer lifecycle is an oversimplification. Reactivation.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Version One Ventures

SEPTEMBER 28, 2015

In fact, when we use the term “social platforms” at Version One, we’re referring to messaging (e.g. You can also compute growth in these categories, from which you can see how effective your growth, engagement, and re-engagement campaigns are, respectively. After we understand engagement and churn, we can perform cohort analysis.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

ConversionXL

OCTOBER 11, 2022

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. If you’ve earned someone’s trust, often they’ll return to you organically, without expensive marketing campaigns to nudge them in the direction.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. Before we dive into these customer lifecycle stages, a word of caution: Any reference to a linear funnel or customer lifecycle is an oversimplification. Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Ryan Farley wrote a great post on visualizing the effects of different churn rates.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant. Form a hypothesis.

Metrics 156

Metrics Analytics Lean Churn Rate 156

maplebutter.com

JANUARY 8, 2013

Your existing customers are you best source of referals – just ask. You get a bunch of traffic and increased rankings, then when the app goes back to paid you still get a bunch of run off from the campaign. How can I lower my apps churn rate? I’ll be referring to this a lot as we keep building [link] !

Technical Review 44

Technical Review Startup Cofounder Software Review 44