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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

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The Benefits of Hiring A Virtual Assistant For Your Business Growth

Duct Tape Marketing

Previously, Rob was the founder and publisher of The New York Enterprise Report, a media company that served small and midsize businesses. Rob began his career as a “Big 6” CPA and held senior positions in several entrepreneurial companies. And you can listen to it all on your lunch break.

Hiring 63
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). The conversion rate of your landing page or offer. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. So, who are these affiliates?

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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA.

Metrics 151
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How to Build an Audience with Social Media Brand Marketing

ConversionXL

In a New York Times study, a research group looked at the psychology of sharing. It’s about injecting yourself into the conversation. It’s about trying to create a conversation yourself. But it generates greater reward when your brand has created a conversation that puts you front of mind for months to come.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. This form of advertising is know at CPA (cost per action).

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Search & Conversion. It also lets me assess if this is going to be a quick, polite 20-minute conversation or an in-depth hour long dialogue. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. Looking downstream for differences in conversions in the creative. Local Search.

SEO 54