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Why Startups Need to Focus on Client Retention Right from the Start

The Startup Magazine

In 2023 alone, around 3,000 startups in the US ended up failing as reported by The New York Times. Enhanced Profitability According to Forbes , acquiring new customers often entails substantial costs in terms of marketing, advertising, and sales efforts. Market dynamics can swiftly shift, and customer preferences evolve rapidly.

Retention 148
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

I will always remember fondly my coffee meeting 5 years ago with my friend Sam Rosen in New York City shortly after Hurricane Sandy. Sam began drawing out plans for a new way to provide storage after he had horrific experiences with traditional storage after the storm. were more distributed.

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Using Dual Process Theory for Higher Conversions

ConversionXL

Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions. What are Kahneman’s two systems of thought?

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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

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Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Your boss probably thinks so, but the truth is that a lot of sites that aren’t ready to go viral launch their campaigns too soon. Here are some non-video viral campaigns that have been successful in the last few years. Of course, going viral will get you more conversions. Do you even want to go viral?

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids.

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