Campaign CPA Mobile Web 
Occam's Razor
AUGUST 12, 2013
MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). These channels are getting zero credit in last click attribution platforms (read that as: all standard reports in all web analytics tools). That is so cool.
Occam's Razor
DECEMBER 9, 2013
One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Second , create the world's greatest mobile experience. Focus on the mobile experience. Focus on mobile like crazy, tablets in particular. Don't do paid search. Exciting, right?
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Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.
Occam's Razor
MARCH 30, 2017
You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Most manual touch (even with a tool) search campaigns take into account three or four signals. I am also impressed with the advances ML is powering in smart bidding ( particularly in AdWords ).
Occam's Razor
AUGUST 9, 2016
This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites.
Both Sides of the Table
FEBRUARY 21, 2010
Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good. Enter RingRevenue.
Occam's Razor
MARCH 25, 2014
Your primary owned channel is your website, mobile or desktop. If you want to win on the web, you have to do both Own and Rent really well. I even abandoned CPA (not enough focus on what makes the ads good). And all standard metrics in any decent web analytics tool. Bonus reading: Rent or Own? You own the domain.
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