Campaign Differentiation Distribution New York 
Both Sides of the Table
NOVEMBER 14, 2017
I will always remember fondly my coffee meeting 5 years ago with my friend Sam Rosen in New York City shortly after Hurricane Sandy. Sam began drawing out plans for a new way to provide storage after he had horrific experiences with traditional storage after the storm. were more distributed.
ConversionXL
NOVEMBER 27, 2019
The New York Times, January 2001. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. Dean Kamen’s code name for the project was “Ginger.” Image source ).
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ConversionXL
NOVEMBER 27, 2019
The New York Times, January 2001. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. Dean Kamen’s code name for the project was “Ginger.” Image source ).
YoungUpstarts
JUNE 12, 2015
The benefits of launching a book are many: increased visibility and credibility, tighter messaging, an angle around which to build a publicity campaign, a tool to acquire new business, and more. Once it’s complete, you’re looking at another 6-9 months for a national distribution rollout. Differentiated Approach.
Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?
Both Sides of the Table
DECEMBER 5, 2010
AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. might have been a lot less differentiated. The conventional wisdom at Fox’s headquarters is that MySpace had “made&# both YouTube & Photobucket by allowing them distribution.
Start Up Blog
APRIL 29, 2013
An era defined and dominated by the few who could afford the factories, the media and the distribution systems. The firm Arctic Ready did such a thing with their fake “Let’s Go” campaign which Brandalises Shell oil. Recent growth in digital social networks has served as a reminder on what differentiates our species.
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