Remove Channel Remove Cofounder Remove Continuous Deployment Remove Search
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Case Study: Continuous deployment makes releases non-events

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, January 18, 2010 Case Study: Continuous deployment makes releases non-events The following is a case study of one entrepreneurs transition from a traditional development cycle to continuous deployment. Continuous Deployment is Continuous Flow applied to software.

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Lessons Learned: About the author

Startup Lessons Learned

He previously co-founded and served as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. October 13, 2008 6:47 PM Luke G said. Eric, love the blog.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt. As far as they are concerned, thats eBays job.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). Labels: agile , continuous deployment , customer development , events , listening to customers , slides 3comments: Sean Murphy said.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Another way to promote the website is doing organize search. For example, make sure your website is in the first page of Google search for the given keyword. Case Study: Continuous deployment makes releases n.

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Lessons Learned: Lean hiring tips

Startup Lessons Learned

Returning to our example of the beleaguered founder who still has the pager, before hiring an operations guy, try promoting someone from within to take on the job. Given that most recruiting channels are pay-for-performance, its usually cheaper, too, because it has a lower conversion rate. The blog is fantastic as well.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. More on that in a moment. They are close to breakeven.

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