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Transcript of How to Build a Community Around Your Business

Duct Tape Marketing

Transcript of How to Build a Community Around Your Business written by John Jantsch read more at Duct Tape Marketing. He is a community and collaboration strategy consultant, advisor and speaker. He is a community and collaboration strategy consultant, advisor and speaker. Back to Podcast. Transcript. This is John Jantsch.

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The Top 10 Duct Tape Marketing Podcast Episodes for 2019

Duct Tape Marketing

Digital marketing provides business owners with dozens of channels through which to reach their audience. Matt Scanlon is a fellow Kansas City business owner. Plus I’ll share practical, technical tips for video content creation, from how to manage lighting and camera work to where to turn for editing help.

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How Decisions Define Our Business Destiny

Duct Tape Marketing

It's in big and small, dark, John Jantsch (12:33): I don't fly airplanes, but I've heard pilots talk about this idea, you know, when you talk about a one degree change, you know, you take off from Denver and if you're one degree off the entire way, you're gonna end up in Tulsa instead of, you know, Kansas City three big change.

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5 Local Search Tactics You Must Employ Today

Duct Tape Marketing

Obvious things like blog posts with suburb names and maps with directions are a must, but you might also consider adding a community calendar and blogging about events that happen in your town. If you search on a term like “SEO” and Google thinks you are in say, in Kansas City, you are going to see a list of Kansas City based SEO companies.

Search 68
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Cash Mobs

aweissman.com

The idea is simple - a group of people organize themselves through social channels and get together at a certain time and go shop at a local business. One can follow the Cash Mobs twitter account and see these things in cities such as Cleveland, Houston, Ann Arbor, Kansas City - and thats just this week. Jan 11, 2012.

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How Wedding Planning Taught Me How to Nurture Social Media Leads

Duct Tape Marketing

To identify me as a promising social lead, the venue had to search for people tweeting about wedding venues, and had to narrow the search to only those in the Kansas City area using the “Near Me” tag. What makes social media special is that it offers a direct channel your customers and potential customers.

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Changing the Social Channel

Duct Tape Marketing

I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business. A lake like body of water formed when a river changes course leaving behind a standing body in the old channel.).

Channel 66