ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. It’s about injecting yourself into the conversation.

Social Media 145

Social Media Audience Media Marketing 145

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). If you are doing SEO then you are likely paying for someone. Kill things that don't have an optimum CPA. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)).

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

APRIL 5, 2010

A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. And if they measure Micro Conversions they deserve our love AND respect for exhibiting savviness by using economic value.]. That is focusing on real success, not simply the first conversion (the one night stand!).

Analytics 135

Analytics Customer CPA Acquisition 135

Up and Running

MARCH 14, 2017

The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute. Startup validation tactic 2: Social media surveys. Collect qualitative data wherever possible.

Business Plan 94

Business Plan PPC Lean Campaign 94

Duct Tape Marketing

FEBRUARY 24, 2022

12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn? [13:48] It's gonna be a fun conversation. We'd have a great conversation. Now I wanna have a conversation to see for a good fit. He's also the author of a book on marketing. You'd meet with me.

Differentiation 96

Differentiation Audio Programming Non-Compete 96

Up and Running

JULY 31, 2015

Tactics are going to be pricing, conversion strategies, SEO, launches, features and benefits. Your tactics are the specifics of pricing, and channels, and what you’re delivering, what’s on your menu. You don’t have to be CPA or MBA. Peter: That’s interesting. You’re working on reviews, etc.

Lean 60

Lean Business Plan Forecast Software Review 60