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What a CFO Can Do For Your Agency

Duct Tape Marketing

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. Click on over and give us a review on iTunes, please! The Businessology Show.

CPA 70
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The Benefits of Hiring A Virtual Assistant For Your Business Growth

Duct Tape Marketing

Rob began his career as a “Big 6” CPA and held senior positions in several entrepreneurial companies. Click on over and give us a review on iTunes, please! Rob began his career as a "big six" CPA and held senior positions in several entrepreneurial companies. So Rob, welcome to the show. John Jantsch (06:37): Yeah.

Hiring 61
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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

There needs to be “scent” The ad they see or the email they read needs to smell like the landing page they land on. It’s very easy, you only need to keep in mind a few rules: Ad copy (or email copy, or copy of whatever promotional channel you use) needs to match landing page copy. 2 Filing by CPA.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this? Multi-Channel Attribution Models. Grab a Red Bull.

Channel 161
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Episode 9: Lean Business Planning with Tim Berry | The Bcast

Up and Running

This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. Send us an email: Bcast@Bplans.com. We have Tim Berry, founder of Palo Alto Software with us. It really jabs with my experience too in starting in software.

Lean 60
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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It was believed, due to the immense complexity of the game of Go, that computers were at least a decade away from beating humans. You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Consider the implications of ML on your email marketing program.

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Enterprise Social Media Management Software. “Now, imagine we purchase a list of restaurant emails and want to append our huge database with those emails … how would we go about doing this?” Connect with the author via: Email. Sign Up To Receive This Column Via Email: Like This Story? Statistics.

SEO 54