Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

The Next Web

FEBRUARY 21, 2015

The recent proliferation in new channels (Pinterest, Instagram, YouTube, digital TV, mobile messaging apps) ?and CRM, CPM, CPA, and CPC. Ben… This story continues at The Next Web. He works with brands and startups improving their digital marketing and social media strategy, focusing on branded content.

Churn Rate 60

Churn Rate CPA Hiring Marketing 60

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. If you’re just a content company your advantages are too small to win on the web. YouTube is a distribution and marketing channel like any other. You must invest in technology.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

searchengineland.com

MAY 30, 2012

Mobile Search. Enterprise Web Analytics in the Facebook Era. I wouldn’t expect anyone to do their job without access to the Web, so why on earth would I conduct an interview devoid of a computer and Web connection? Search, Social and Mobile: What Travel Marketers Must Know - June 26, 2012. All Columns. Paid Search.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

MARCH 30, 2017

You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! The barrier to this is that your Analytics vendor is in a silo, your campaign vendor in their own, your CMS in it’s own, your mobile anything in it’s own. Right message for the right person.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Second , create the world's greatest mobile experience. Focus on the mobile experience. Focus on mobile like crazy, tablets in particular. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165