Remove Channel Remove Customer Development Remove Finance Remove Search
article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

So what’s wrong the product development model? The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.)

article thumbnail

Search versus Execute

Steve Blank

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ? Search Versus Execution.

Search 324
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lean LaunchPad Class: It’s the same, but different

Steve Blank

The class was unique in that it was 1) team-based, 2) experiential, 3) lean-driven (hypothesis testing/business model/customer development/agile engineering). When we started this class, the concept of Lean (business models, customer development, agile, pivots, mvp’s) was new to everyone. Class Velocity/Depth.

Lean 254
article thumbnail

Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. In this new model, the Horizon level of innovation is defined by whether the business model is being executed or searched for. Here’s how.

Lean 120
article thumbnail

A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Startups, are not about executing a plan where the product, customers, channel are known.

Lean 304
article thumbnail

Innovation, Change and the Rest of Your Life

Steve Blank

When the product and channel are bits, adoption by 10’s and 100’s of millions and even billions of users can happen in years versus decades. Continuous innovation requires the imagination and courage to challenge the initial hypotheses of your current business model (channel, cost, customers, products, supply chain, etc.)

Restful 243
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He invented the category of sponsored search. He created GoTo.com (later renamed Overture) out of a frustration with search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. The Wedding Channel.

Product 350