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Why You Should Be Doing Product Discovery

YoungUpstarts

Before rushing to build your concept to push out to consumers, it’s important to first undertake product discovery. Product discovery is the purpose of identifying the smallest amount of software needed to determine market value. Notably, this occurs prior to building the Minimum Viable Product , or ‘MVP’. How is it done?

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7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

Almost every early-stage startup who has approached investors for funding has heard the innocuous sounding rejection “I love your idea, but come back when you have more traction.” Free and freemium products need a solid base. Average transaction size and revenue per customer. First of all, a definition.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. So we had those two assets: Website Grader and the resulting email list. Then there were also certain social channels that worked for awhile but didn’t stick.

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How Much Traction is Enough for Investors?

Startup Professionals Musings

Almost every early-stage startup who has approached investors for funding has heard the innocuous sounding rejection “I love your idea, but come back when you have more traction.” Free and freemium products need a solid base. Average transaction size and revenue per customer. First of all, a definition.

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.

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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

Having an excellent product and demand for that product is one thing. It’s not enough that your business has product/market fit. Especially in the early stages of growth, standing up to competition means that your business also needs to minimize the cost of acquiring new customers.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Point Nine Capital’s website is now powered by Contentful ; they use Unbounce for landing pages ; and Typeform for surveys and other data collection. Last but not least, we still use MailChimp to publish our (in)famous newsletter.” A tool like Quuu identifies relevant, shareable content to keep your social media channels active. .