Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.
ConversionXL
FEBRUARY 3, 2022
New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Defining your growth model is the foundational stage of building your growth process.
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Both Sides of the Table
APRIL 26, 2016
In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values).
Both Sides of the Table
APRIL 4, 2011
Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. If you can break this down by channel that you’ve acquired them from this is obviously better. How many through SEM? If you change your company objectives or measurements later that’s fine.
Up and Running
JULY 26, 2016
Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. The cornerstone of any business is that LTV > CAC.
YoungUpstarts
SEPTEMBER 10, 2018
If this happens, the risk of having an unpleasant experience is much higher, as an early stage startup cannot afford 7 months off the correct path. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. It was all hypothetical.
YoungUpstarts
APRIL 26, 2016
This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. Prior to founding Moovweb, Ajay was an early stage investor in startups and wrote apps for the very first smartphones. Apps are for loyal users and mobile Web is for reach.
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