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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

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The Rise of AI in Advertising

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast was brought to you by the MarTech Podcast, hosted by my friend Ben Shapiro, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with episodes you can listen to in under 30 minutes.

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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. Happy Grasshopper has incredible testimonials and a host of satisfied customers who are now helping build word of mouth buzz. She has, thus far, not done any other formal customer acquisition initiative.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

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Strategy Roundtable For Entrepreneurs: High-Octane Energy In Pune

ReadWriteStart

Well, Persistent Systems and IncuCapital hosted a highly interactive and engaging session. Manoj is experiencing a long sales cycle of close to 12 months, but he has already created a sustainable company that has revenues and profits. On April 17, I was in Pune for a 1M/1M live event.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. But we double in size every year in terms of revenue.