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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service.

Retention 109
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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

You race back to the office to tell everybody how well it went and you wait for the follow-up call to have a partners’ meeting or talk about term sheets or at least dip into due diligence. especially about churn rates and your high CACs last quarter relative to the previous year. That way when my partners in are in ….

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Turing Distinguished Leader Series: With Partner David Zhang, TVC

ReadWriteStart

How to Scale Unicorns With Partner David Zhang, TVC. Joining us for this episode is our partner David Zhang, Partner at TCV (( Technology Crossover Ventures ). We’ll have a fun conversation over the next 40-45 minutes. We’ll have a fun conversation over the next 40-45 minutes. Jonathan Siddharth .

Partner 132
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time.

Retention 113
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Asking Questions More Effectively

Both Sides of the Table

I waited politely for a break in the conversation (about 20 minutes in) and the politely inserted, “I know I’m the least experienced in the room so I hope my question doesn’t come across as naive, but I really don’t know how you arrive at investment decisions. I tried to do a real-time intervention.

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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. How Do I Encourage Dissent Between Amongst the Partners? We are willing to underwrite deals where a partner has conviction (usually with at least a second supporting it) even if some others disagree.

Marketing 263
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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

Getting the first meeting with a VC isn’t easy because each partner at a VC firm gets so many requests for meetings that he/she couldn’t possibly take them all so they tend to prioritize people that were introduced from high-quality sources. Some people find this elitist?—?I against a broad range of similar companies.

Cap Table 336