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Build Success from a Struggling Agency with a Multimillion-Dollar Pivot

Duct Tape Marketing

and Mexico and hosts the popular podcast Operation Agency Freedom, which focuses on marketing and entrepreneurship. Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Then I got a job in digital marketing.

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4 Essential Elements Of An Effective Video Marketing Strategy

YoungUpstarts

Governments, studios, and marketers already understand this, and how important a role video plays in marketing. With all the resources we have today, pretty much any company can have a great video marketing strategy that will allow them to get more visibility and gain the valuable attention of their core audience.

Video 207
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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb. Raise when you can.

Marketing 263
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Four Major Startup Stages That You Should Know About

YoungUpstarts

There is a complete process that governs the startup lifecycle including inception to exit. Market Research. In this stage, you will also search the market to check if your idea is viable. If there is a gap in the market, there will be demand. Now the question is: How to find gaps in the market? Next is marketing.

Startup 113
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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. against a broad range of similar companies. LPs also do this to VCs so that they get a broad representation of returns data.

Cap Table 336
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Your LTV Math is Wrong

Seeing Both Sides

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%?

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Focus on awareness and metrics are keys to success

Up and Running

Entrepreneurship in Britain continues to remain very much in vogue, ably assisted by heavy backing from most quarters (not least the media and government). For example, if you are selling a service where the core market is a local audience in the UK, traffic from Nigeria is not going to be of much use. gives a U.K.

Metrics 68