Startup Lessons Learned
OCTOBER 4, 2008
He previously co-founded and served as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. October 13, 2008 6:47 PM Luke G said. Eric, love the blog.
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Instead, we do everything possible to validate the founders belief. Most people cant sustain more than a few of these iterations, and the founders rarely get to be involved in the later tries.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.
Startup Lessons Learned
FEBRUARY 22, 2009
Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Then you set up a web app to co-ordinate volunteers who can wipe a hard drive and install Ubuntu. Third, you market it far and wide.
Startup Lessons Learned
APRIL 26, 2009
In the end, I believe they co-created our product with us. In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Personally, the framework Ive found most helpful is MTVs "create, share, validate" feedback loop. Leveraged distribution channels. Dont fall for it - its a trap.
Up and Running
NOVEMBER 19, 2014
Finland, Norway, Sweden and Denmark are close runners up, leaving the rest of the world trailing sadly behind. In the past, I’ve co-created events, PSA campaigns and even business ideas with my female colleagues and I think this day is a great excuse to celebrate and do more of that!”
Startup Lessons Learned
MARCH 4, 2009
Thanks to those of you who were willing to fill out the survey, I learned my net promoter score (about 25) as well as some clear other segmentation insights: about 80% of you are founders of or work at a startup, you read many of the same other blogs, and many of you would like to engage with Lessons Learned in formats and venues beyond this blog.
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