YoungUpstarts
JUNE 9, 2013
This is elaborated in detailed chapters covering topics like organizing social media teams, brand management, customer micro-segmentation, community management, influencer management, action planning, measuring success and cultivating creativity. These groups can then be targeted more precisely.
Up and Running
JULY 26, 2016
I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Jun-15: Community Manager (growth team). This is when metrics come into play. Big press (cheap or free).
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Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? The expectation around customer service these days is very high, especially for brands that are heavily leveraging Facebook and Instagram communities. What about appealing to a certain lifestyle category? Even pre-launch, there’s work you can do here to differentiate yourself.
ConversionXL
FEBRUARY 3, 2022
They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.
Duct Tape Marketing
NOVEMBER 10, 2015
The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the five types of metrics every small business must rely on to navigate growth and profit.
This is going to be BIG.
JULY 26, 2011
Show that you know how to target, acquire, and profitably build up a subscription customer base, all while tracking the right metrics, and *boom* you're hired. People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. In New York City, that just shouldn't happen.
ConversionXL
DECEMBER 13, 2022
Define your target metrics. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Here are a few reasons that data might fluctuate: Season; Day of the week; Holidays; Positive or negative press mentions; Other marketing campaigns; PPC/SEM; SEO; Word-of-mouth.
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