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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Today there are huge communities online, like Facebook and Twitter, which grew in popularity for socializing with friends. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Pay per click (PPC). Facebook alone has 800 million active members. Viral marketing. Crowdsourcing.

Internet 239
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

These are communities wrapped around a website, like Facebook or Twitter. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Pay per click (PPC). Rates per click are very low, so don’t try to live on ad revenues until visit rates are very high. Social networks.

Internet 224
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Things to pay attention to: Steps that don’t make sense from your customer’s perspective; Steps that are combined or eliminated compared to your funnel, as they may be superfluous; Upsells and cross-sells, which are additional revenue opportunities you could exploit. What I’m looking for are common trends within that vertical.

SEO 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?). Jaime Levy , UX Strategist and Author, suggests also looking at content types, personalization features, and community features on competitors’ websites. What I am looking for is common trends within that vertical.

SEO 131
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue.

Framework 102
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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

For most businesses, success translates to more revenue (and profits). For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of additional traffic to your site. Tip: Think about what needs to happen for your business to succeed.

SEO 48
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). Here are a few reasons that data might fluctuate: Season; Day of the week; Holidays; Positive or negative press mentions; Other marketing campaigns; PPC/SEM; SEO; Word-of-mouth.

Analytics 127