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What is a CTO?

Austin Startup

Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles. A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Real conversations with good people. You can’t beat category kings, and the only exception for this is through tech disruption. There’s no in between: it can bridge the gap between tech and people or close it. He explained how lead generation uses a short term, sales-focused strategy. Great talks.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. And when you’re having a conversation, you might even be in a power position.”.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Or seen a review of an iPhone app hung up on pricing trivialities: “It would be pretty good at $0.99, but it’s not worth $1.99.” Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. simple enough to be self-service). simple enough to be self-service).

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. That shift is the basis for modern demand generation. Conversion.

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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Due to the nature of the subscription model, SaaS companies need to focus on certain metrics to ensure profitability. Sales KPIs. “What gets measured gets done.” .

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

This value-based model bringing all the right customers to their yard is called demand generation. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game.

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