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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

was selected due to its ranking for evergreen queries, such as “things to do in Canada.” Metering does allow sites to segment users who hit your paywall—a key audience for conversion optimization. For sites that rely on a lead-in, it’s a different conversation. The travel section on Independent.ie Currently, Independent.ie

SEO 122
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. IP address) can provide clues to search engines, as can search history, time of year, or time of day. Geography (i.e. active intent) for a list of bike trails.

Search 126
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Spectacles and $SNAP’s $20B Valuation

Austin Startup

The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. As Amazon built its logistical and server infrastructure, it systematically moved into one new vertical at a time: shoes, kitchen appliances, etc. I think AR is that big, it’s huge.

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Startups in stealth mode need one piece of advice - Discussion

news.ycombinator.com

We already have some competitors in the vertical and while there is no point in trying to hide the actual idea, there are differences in the way we implement stuff that can get us an advantage over the competition. >> We not only told everyone what we did, we posted the source code and the blueprints online. Note the "new".

Stealth 41
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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Click on over and give us a review on iTunes, please! So because they didn't know the industry, they just didn't have that ability to come into the conversation with something innovative. We thought there has to be a way to really elevate the conversation within our industry. More About Debbie Howard: SeniorLivingSMART.com.

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Finding New Customers In Untapped Places

Duct Tape Marketing

Click on over and give us a review on iTunes, please! And sometimes we're just used to always thinking in a certain way about who that audience is sometimes within a vertical segment, other times maybe within a certain type of person that comes from a certain demographic background. Like this show? Duct Tape Transcript.

Customer 100
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Build vs. Buy: Which is Right for Your Business?

ConversionXL

Product leaders often believe it’s cheaper to buy software than build it. You don’t need a large development team or outside capital to build your own software from scratch. Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022. The problem your new software or technology will solve.