Both Sides of the Table
JULY 21, 2014
And importantly we’ve had revenue. I’d like to do a few posts on what life looks like on the way up and perhaps how to keep your head on straight and avoid drinking your own Kool Aid because as I often advise entrepreneurs on irrational exuberance, “ In a strong wind even turkeys can fly.” I know, I know.
Mike Michalowicz
FEBRUARY 20, 2015
Work with me here: on Turkey Day, we don’t eat off the tray that holds the entire turkey. We allocate turkey from the serving platter to individual plates. If you think of your revenue as the turkey, you need to allocate that revenue to different accounts that serve different functions. Far from it!
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Both Sides of the Table
APRIL 14, 2010
It’s frustrating because you did $4 million in revenue last year and have a $7 million run rate for this year and you’re struggling to get financed for even $5 million while other startups are out there with no revenue raising $10 million at a $40 million pre money valuation! Ready to talk turkey. But pass they will.
Duct Tape Marketing
AUGUST 16, 2023
This model is necessary to develop a well-developed marketing strategy, which is crucial for companies looking to scale and succeed, and for this is important to refine messaging and conduct A/B testing to improve conversions. I don't wanna help you sell beef Turkey, So I kind of turned them down, but I told 'em the reason why.
A Smart Bear: Startups and Marketing for Geeks
MAY 17, 2010
Of the 3,204,523 pub conversations where someone said "Have you heard him speak ?" Well, at least without the usual definition of "sales" — a collection of processes, personalities, and management single-mindedly focussed on hauling in revenue on a quarterly schedule. Leave a comment and join the conversation.
Duct Tape Marketing
JUNE 12, 2015
The list goes on and on, with a lot of acronyms thrown in, leading us to be involved in conversations that sound like a foreign language. But, I don’t suggest quitting traditional marketing cold turkey. Firstly, as always, understand your objectives: Are you trying online marketing to save money, help with branding, or generate sales?
Up and Running
MAY 28, 2015
There’s a lot of questions about what do you actually need in terms of information, if you’re going to do your forecasting, and how does one put together a revenue forecast if you’ve never started a business or your business is brand new. Then you have an assumed conversion rate. What were the conversions?
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