crowdSPRING Blog

JULY 24, 2018

Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. The Google Display Network has a massive reach of approximately 90% of global internet users. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Cost: Free. Google Adwords.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. The Google Display Network has a massive reach of approximately 90% of global internet users. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Cost: Free. Google Adwords.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MARCH 20, 2015

If it would take too long (more than 4-6 weeks), you need to re-evaluate the cost of your time. Use enhanced ecommerce and product performance metrics like propensity to purchase – which products are most viewed and engaged with? The concept of regret: the cost of trying to figure out which variation is best.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

JANUARY 21, 2014

If you use Visual Website Optimizer, they have a nice global setting for tests, so the integration is automatically turned on for each test you run. Guys, please make a global setting for it. But Monetate – which should be a class above the other two services, since it costs way more, is not even able to send custom reports.

Analytics 132

Analytics Conversion PPC Global 132

ConversionXL

MARCH 31, 2016

This is a grave mistake that will cost you far more in ad spend. The solution: Include one interest per ad set so you can look out for the interests that bring the best results at the lowest cost.” (via But what’s most interesting is the cost per website click (the goal of this campaign). Choosing the Right Metric.

Campaign 48

Campaign Algorithm Audience Metrics 48

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

JULY 11, 2016

Paul Rouke – Opening keynote: Tackling the Global Pandemic That is B t Optimisation. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ). Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Change of statistics.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 30, 2021

Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. You can do this by tracking metrics and user behavior.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. " Kisses. Angels singing! Time on Site!

Analytics 140

Analytics Web Metrics DC 140