Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Lessons Learned

NOVEMBER 7, 2008

We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Dont worry about selecting particularly good keywords, if youre new to SEM. Just load them all in and choose a low cost-per-click. We finally settled on a $1.99 Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Professionals Musings

APRIL 4, 2015

When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. billion users).

Social Media 120

Social Media Media SEM Startup 120

Steve Blank

DECEMBER 7, 2010

Each week will be new adventure as you test each part of your business model and then share the hard earned knowledge with the rest of the class. What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost.

Wiki 316

Wiki Lean Management Business Model 316

Occam's Razor

JUNE 4, 2012

There are a ton of lessons you can learn from this controlled process that you can then turn around and implement on the rest of your web experience (and your SEO efforts!). Find answers and make even faster improvements to your campaigns because remember every paid search visit to your site is costing you money! It really is.

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

JULY 19, 2016

Dead leads drag down the deliverability, and interfere with your metrics and analysis. The most obvious metrics influenced are the open and click rates: It seems that in just a year the unique open rate has decreased around 25%. Reduce the Costs. Costs Reduced. Skewed Stats. Our newsletter must seriously suck.

Email 48

Email Campaign Metrics SEM 48

Occam's Razor

MAY 19, 2006

Cost of analytics tool & vendor professional services: $ 10. Drop in marketing campaigns, a dynamic site, SEM, more pages, more traffic, promotions and offers and you have a very tough situation to understand. Through my humble experience in this field I have developed a rule to fix this problem and achieve Magnificent Success.

Analytics 133

Analytics Web SEM Metrics 133