Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. And of course ultimately on profitability.
Startup Professionals Musings
APRIL 4, 2015
When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics. You can’t manage what you don’t measure.
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Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.
Steve Blank
APRIL 30, 2009
And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) After that you’ve become a battle-hardened realist.
Startup Lessons Learned
SEPTEMBER 10, 2008
Heres my favorite part: If youve got a team, part of the team should obsess about the backlist, honing it, editing it and promoting it, while the rest work to generate (as opposed to promote) the frontlist. His post is ostensibly about how often to release new work (whether youre a blog writer, movie star, software team.)
Steve Blank
DECEMBER 7, 2010
Each week will be new adventure as you test each part of your business model and then share the hard earned knowledge with the rest of the class. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. Dave McClure, “Startup Metrics for Pirates”, [link]. Importance of cash flows?
Occam's Razor
JUNE 4, 2012
There are a ton of lessons you can learn from this controlled process that you can then turn around and implement on the rest of your web experience (and your SEO efforts!). Never create a custom report without Acquisition, Behavior, Outcome metrics. Be insanely relevant (pick the critical few metrics ). In this case.
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