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How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Bates: Good morning and welcome to our CEO panel, “How to Fine-Tune Your Small Business Finances From Funding to Growth” which I think is the direction that we would all like to be going. My name is John Bates.

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What a CFO Can Do For Your Agency

Duct Tape Marketing

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. You can spend on as a risk without putting you outside of the metric. I appreciate it.

CPA 73
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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. What’s the concept of all of this that you’re talking about and then in financing?

Lean 60
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Address These 3 Critical Risks Before You Start an Assisted Living Home

Up and Running

Actually, they hadn’t even asked basic questions about financing or labor costs. Looking at the financials for this type of juggernaut is a complicated matrix that only a CPA could understand! Seniors don’t normally travel very far when searching for an assisted living home. If they had, it’s likely my head would have exploded.

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Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

But as we drill deeper into worse performing media, or pay out for lower-volume-lower-relevance search terms, our cost per sale gradually rises. There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA). Using Life Time Value might be a much better idea.

Analytics 135
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5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

Occam's Razor

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. Never ever never never never ever present any metric all by itself.

Web 96
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Search dropdown.