ConversionXL
NOVEMBER 23, 2022
This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.
Both Sides of the Table
OCTOBER 29, 2009
So PPC (pay-per-click) advertising on social networks has performed poorly to date. First, I have chosen who to follow on Twitter so the information in my stream is self selected. It turns out that when I’m there I don’t have the same intent to purchase as I did on my Google search.
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Duct Tape Marketing
OCTOBER 10, 2013
Use a landing page in every ad, PPC or offline, to lead people to a place to get more info. The next step is to convert those visitors into leads by gathering their contact information on a form that lives on a landing page. Below are a sampling of just ten of the ways you can use landing pages. Top Landing Page Creation Tools.
Duct Tape Marketing
OCTOBER 31, 2011
This trend highlights the marketers need to go beyond SEO and PPC and move even deeper into the worlds of social networks, mobile marketing and app based local marketplaces. Apps in content curation tools like Storify are providing relevant context for content. Apps inside social networks are providing answers.
ConversionXL
JUNE 2, 2022
ABM teams then began curating content and tagging it by use case, industry, and persona. Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. Test different channels.
Duct Tape Marketing
DECEMBER 13, 2011
I believe you will see a lot of content, social media-driven and otherwise, that is designed to convert rather than to simply inform. This trend highlights the marketers’ need to go beyond SEO and PPC and move deeper into social networks, mobile marketing and app-based local marketplaces. Apps inside social networks provide answers.
crowdSPRING Blog
JULY 24, 2018
Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. The social network’s real power lies in the vast amount of information available that makes creating highly targeted ads and messaging easy. Need help writing clickable ads that lead to conversions? Conversion.
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