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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

The blog covers entrepreneurship, business management, and business strategy. Their approach to marketing is based around a 6-part structure of “Strategy, Plan, Create, Communicate, Analyze, and Management.” Noobpreneur also features sections on blogging, social media, branding, and overall marketing. Marketing Profs.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. The do’s and don’ts of each platform, including details of the channel manager and project manager. Here are eight tips for creating and curating your playbook. Usage policies.

Campaign 149
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30 Entrepreneurs Reveal the Pivots They Are Making in Their Business in 2023

Hearpreneur

Next year, we are pivoting our business to focus more on helping businesses with their online visibility and reputation management. A major pivot we are undertaking next year is transitioning our focus from recipe curation to recipe creation. In the past, I have focused on lead generation and getting new clients.

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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

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Blogger's Island: B2B Content Curation

Transformify

B2B Content curation and B2B content aggregation are very powerful, and if used properly, can tremendously boost the outreach and secure new leads. A number of industry leaders are relying on B2B content curation to drive traffic to their web pages, educate their users and generate new leads. How do they do it?