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How can startups engage Amazon and AWS

VC Cafe

The AWS APN Global Startup Program – for startup AWS Partner Network (APN) select and advanced technology partners looking to grow their products on AWS. The program helps boost sales through its customer engagement tools (video content, dedicated storefront, editorial curation), merchandising, and strategic support.

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Think Like A Marketer, Sell Like a Superstar [WEBINAR]

Up and Running

He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verzion, HP, and Citrix. The webinar attendees responded so well to the topic, that I guarantee you’re going to find a lot of value in the recording.

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New Tasks For Salespeople In The Social Era

Brandanew

With a strong background in business development, today we have Partner and Executive Vice President at Acquirent, Geoff Winthrop sharing his thoughts on the new world social sales. Curate and provide content of value to the customer. Tools for content curation and sharing must become a key part of every salesperson’s arsenal.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

ABM teams then began curating content and tagging it by use case, industry, and persona. Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. But you first have to engage them. ?Think

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Partner with industry publications to reach hundreds of decision-makers. They create, curate, and share content on a regular basis, and, most important of all, are usually very receptive to guest contributions or sponsorship—providing an opportunity to get your business in front of thousands of extremely relevant eyeballs.

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Employee Advocacy: Empowering Your Teams on Social Media

ConversionXL

By imploring your team to share blog posts they’ve written, webinars they’ve run, and projects they’ve worked on, you’re getting your brand name out there in a favorable light. This is something Starbucks has done for their employee advocates or “partners” (as they like to call them). . What great employee advocacy looks like.

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7 Keys to Unlock a Flood of High-Quality Referrals

Duct Tape Marketing

It positions you as a peer and partner while tapping into a huge new referral base. Set up tracking and rewards for employee referrals Celebrate team members who bring in referrals Encourage referrals for new hires, not just clients Build a strategic partner network. Invite a mix of your clients, partners and prospects.

B2B 64