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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

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My "Aha" Moment in San Francisco

Growthink Blog

Headlined by speakers including Guy Kawasaki and William Shatner, it was an awesome gathering of 2,000+ of the best, brightest, and most accomplished from the worlds of online marketing and sales. Ryan and Perry and their merry band curate and interpret this global treasure trove of strategies, techniques, and tactics for you.

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How Mobile Apps Help eCommerce Businesses Develop Faster

Up and Running

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. More than 40 percent of web traffic today is mobile, which means your website is already curating to mobile customers. And this is just scratching the surface.

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10 Practical Uses for Landing Pages

Duct Tape Marketing

Let me restate that another way – landing pages can be used by any business whether you sell products from your website, want people to make an appointment to meet or are trying to drive people into your store for your holiday sale. Use a landing page in every ad, PPC or offline, to lead people to a place to get more info.

PPC 73
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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host will Barron helps sales professionals learn how to buyers and win big business ineffective and ethical ways. You get me the sale. I mean, eventually you can, but it it's kind of like SEO versus PPC, right?

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5 Trends That Will Shape Small Business in 2012

Duct Tape Marketing

Expect video sales letters and automated online seminars. This trend highlights the marketers’ need to go beyond SEO and PPC and move deeper into social networks, mobile marketing and app-based local marketplaces. Apps in content-curation tools like Storify provide relevant context for content. Mobile powers local.