YoungUpstarts
OCTOBER 12, 2012
It’s true that TV watchers tolerated (for a time) interruption advertising based on broad demographic data — but mining personal information from social media sites to target ads to consumers is high risk, low reward. In turn, social media firms, such as Facebook, should become expert at enabling this experience.
Steve Blank
APRIL 14, 2013
The Chinese Social Media Landscape diagram below from Resonance does a great job of illustrating the players in the Chinese market. For the last few years, there really hasn’t been a demand to innovate on top of the ecosystem that’s been built. Filed under: China , Customer Development , Technology , Venture Capital.
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Steve Blank
APRIL 14, 2013
The Chinese Social Media Landscape diagram below from Resonance does a great job of illustrating the players in the Chinese market. For the last few years, there really hasn’t been a demand to innovate on top of the ecosystem that’s been built. Filed under: China , Customer Development , Technology , Venture Capital.
Steve Blank
APRIL 30, 2009
Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point.
YoungUpstarts
JANUARY 17, 2016
Salesforce recently conducted research , which found nearly 25 per cent of millennials expect to get a response within 10 minutes of reaching out for customer service via social media and nearly one quarter will boycott a company after one bad experience.
Steve Blank
AUGUST 20, 2009
Some of the conversations went like this: Startup 1 Entrepreneur -“I’m competing against Company x and have been following the Customer Development process and I’ve talked to lots of customers.” Do you know how they create demand? Do you know the archetype of their customers? This is easy to test.
Steve Blank
APRIL 5, 2017
For example, our goal could be: Create demand for our products and drive it into our sales channel. Create awareness of our company and brand for potential customers. Media means the type of communications media each audience member reads/listens to/watches. or social media (Facebook, Twitter, etc.).
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