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Going to Trade Shows Like it Matters – Part 2

Steve Blank

Part 1 of this post offered some suggestions on going to trade shows to generate awareness. Part 1 of this post offered some suggestions on going to trade shows to generate awareness. This post offers suggestions if you are going to a trade show to generate leads. Marketing is at the trade show as a support organization.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

We hired a PhD in computational fluid dynamics from Duke who had worked on helicopter design. Since these marketers knew what publications their peers read and what conferences and trade shows they attended, they led our presence at the right shows and conferences. At the time this was a pretty controversial decision.

Engineer 221
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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. He continued: “I’d like to convince my boss so our company can be your first customer.”

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.)

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Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. I was an idiot. Berkeley and at Stanford.

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Can You Trust Any vc's Under 40?

Steve Blank

Five Quarters of Profitability During the 1980’s and through the mid 1990’s startups going public had to do something that most companies today never heard of – they had to show a track record of increasing revenue and consistent profitability. Perhaps in direct proportion to the number of “freemium” and “eyeballs” web deals funded.)

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Am I a Founder? The Adventure of a Lifetime. « Steve Blank

Steve Blank

However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. link] a few seconds ago from web [.] The Adventure of a Lifetime. You’re not joining a big company.

Cofounder 229