Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. For example, some startup sales execs believe hiring the core sales team is a key objective.

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Customer Development Developer Customer Silicon Valley 215

Steve Blank

MAY 6, 2015

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. It often took companies three tries to get products right. Lessons Learned.

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Lean Agile Business Model Customer Development 120

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

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Customer Development Developer Customer Silicon Valley 196

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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Customer Development Developer Customer Silicon Valley 262

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

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Customer San Francisco Lean Hockey Stick 167

Steve Blank

SEPTEMBER 24, 2009

Pattern Recognition One of the great things about being an entrepreneur is that you are constantly running a pattern recognition algorithm against a continual collection of customer and market data. But at times it’s why entrepreneurs can sink their own companies. More on this in later posts.)

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Startup Lessons Learned

SEPTEMBER 15, 2008

So far, I have found "lean startup" works better with the entrepreneurs Ive talked to than "agile startup" or even "extreme startup.") The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. What are the characteristics of a lean startup?

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Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

JANUARY 15, 2010

Lessons Learned by Eric Ries Friday, January 15, 2010 Two Ways to Hold Entrepreneurs Accountable (for Harvard Business Review) The next part in the series I am writing for Harvard Business Review is online. This time, Im discussing the challenge for corporate CFOs and VCs alike in holding entrepreneurs accountable. Read the rest here.

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Hockey Stick San Francisco Entrepreneur Lean 105

Steve Blank

FEBRUARY 23, 2009

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money.

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Silicon Valley RSS Venture Capital Customer Development 125

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. Two Ways to Hold Entrepreneurs Accountable (for Ha.

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San Francisco CPA SEM CTO Hire 167

Steve Blank

MAY 28, 2009

Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. Am I in a company with “invention risk?

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Vertical Silicon Valley Marketing Customer 144

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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Silicon Valley Product Startup Product Development 260

Steve Blank

JULY 30, 2009

Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.

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Silicon Valley RSS California Customer Development 131

Startup Lessons Learned

FEBRUARY 20, 2009

Luckily, I now have the benefit of a forthcoming book, The Principles of Product Development Flow. Labels: five whys root cause analysis , product development 11comments: Peter Severin said. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Interesting post.

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San Francisco Software Review Continuous Deployment Development Team Review 161

Startup Lessons Learned

JANUARY 2, 2009

We were even more embarrassed by the pathetically small number of customers we had, and the pathetically low amount of revenue we had earned so far. We’d always cringe as we admitted that, no, we really only had a few thousand customers and a few thousand dollars in monthly revenue. Retention cohort analysis.

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San Francisco Tampa Continuous Deployment Lean 60

Startup Lessons Learned

NOVEMBER 17, 2008

Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. Usually, that will be about finding new segments of customers that the company can profitably serve. Two Ways to Hold Entrepreneurs Accountable (for Ha. What is customer development?

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San Francisco Lean Continuous Deployment DC 88

Startup Lessons Learned

JUNE 5, 2009

And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable. That’s because the model is based on assumptions about customers that are totally unproven.

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San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

DECEMBER 23, 2009

They were accustomed to measuring their progress primarily by gross revenue compared to their targets. It turned out that, during the course of the decline, one customer segment was losing customers while another was gaining customers. Two Ways to Hold Entrepreneurs Accountable (for Ha. Bring your questions.

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Metrics San Francisco Lean Continuous Deployment 167

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

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Vertical Silicon Valley RSS Marketing 122

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that. Lets see why.

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Lean Silicon Valley Startup RSS 244

Steve Blank

FEBRUARY 23, 2009

Through trial and error, hiring and firing, successful startups all invented a parallel process to product development. In particular, the winners invent and live by a process of customer learning and discovery. It’s a process that doesn’t exist in large companies with existing customers and markets.

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Silicon Valley RSS Venture Capital California 127

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. Stickiness, Ben and Alistair say, is where people move on too quickly--they don’t make sure they really have a product that has the right features and functionality to meet their customers’ needs.

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Analytics Lean Widget Metrics 167

Startup Lessons Learned

DECEMBER 28, 2009

Thats a perfectly reasonable reaction, given that most releases of most products are bad news. Even worse, the sad state of product development generally means that the new "features" are as likely to be ones that make the product worse, not better. Its likely that the new release will contain new bugs.

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Continuous Deployment San Francisco Lean Metrics 122

Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Seed-stage investors are learning the metrics of traction, and are getting better at identifying those companies that are really achieving validated learning about customers. What is the right revenue model? Is that a lot?

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San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

JUNE 15, 2009

There are a whole range of valid reasons why non-developers would want to dictate the production release schedule (Seasonal/timing issues, marketing, fulfillment concerns, documentation/training, revenue controls, legal/regulatory. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Continuous Deployment Software Review San Francisco Lean 167

Steve Blank

OCTOBER 1, 2009

Sloan put in place GM’s management accounting system (borrowed from DuPont) that for the first time allowed the company to: 1) produce an annual operating forecast that compared each division’s forecast (revenue, costs, capital requirements and return on investment) with the company’s financial goals. Thanks for the History Lesson – So What?

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Silicon Valley United States RSS Customer Development 156

Startup Lessons Learned

OCTOBER 30, 2008

The tips are based on advice JD solicited from great KPCB entrepreneurs. Not just about expenses, about increasing revenue. Make sure for planned revenues you have "leading indicators" to know if you will hit it. Over-communicate with employees, investors, customers. Two Ways to Hold Entrepreneurs Accountable (for Ha.

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Lean San Francisco Continuous Deployment DC 121

Startup Lessons Learned

AUGUST 16, 2010

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. That is customer development. The process started with a few moving parts.

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San Francisco Lean Analytics Continuous Deployment 167

Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Two Ways to Hold Entrepreneurs Accountable (for Ha. Case Study: Continuous deployment makes releases n.

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San Francisco Lean Continuous Deployment DC 148

SoCal CTO

DECEMBER 1, 2010

The 11 Harsh Realities Of Being An Entrepreneur - OnStartups , November 1, 2010 There's always talk about the end game in the form of an acquisition, funding announcement, or eventual flame out. love to find great products and services made by entrepreneurs who are trying to change the world. This doesn’t make sense.

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Technical Review Technology Product CTO Hire 175

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. Noah has been a key figure in the making of LivePlan, our own SaaS product. At this stage, simply list your primary revenue streams and your key expenses.

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Software Review Software Delaware Forecast 74

David Teten

OCTOBER 1, 2015

Should you co-found your company with a software development shop? I’ve seen a range of options for supporting entrepreneurs, which I can rank from least to most involvement in companies by investors: financier VCs, e.g., Correlation Ventures. mentor VCs, e.g., most VCs. incubators, e.g., the many options in New York.

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Software Developers Software Development Software Review Technical Cofounder 60

Startup Lessons Learned

JULY 9, 2009

Lessons Learned by Eric Ries Thursday, July 9, 2009 10 years of entrepreneurship I recently passed my ten-year anniversary of becoming an entrepreneur. We were focused on revenue, but we didnt understand that revenue is not important for its own sake in an early stage company. As a young entrepreneur, this is quite motivational.

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San Francisco Lean Continuous Deployment DC 94

Startup Lessons Learned

APRIL 7, 2010

There are often counter-intuitive changes in customer behavior that depend on little details. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. When we’re optimizing, product development teams encounter similar situations.

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San Francisco Lean Metrics Design 154

Steve Blank

AUGUST 24, 2009

Page views drive his ad revenue, which is probably CPM based. Reply Chris Neumann , on August 26, 2009 at 9:41 am Said: I think you need to look at the incentive system for TechCrunch. Mike Arrington is a capitalist. He knows how to publish articles that drive page views, and this is a good one.

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Silicon Valley PR Technical Review RSS 184

Startup Lessons Learned

FEBRUARY 10, 2009

As Ive argued elsewhere , my belief is that startups (and anyone else trying to find an unknown solution to an unknown problem ) have to measure progress with validated learning about customers. In a lot of cases, thats just a fancy name for revenue or profit, but not always. Two Ways to Hold Entrepreneurs Accountable (for Ha.

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Continuous Deployment San Francisco Software Review Lean 123

Startup Lessons Learned

AUGUST 1, 2009

Most executives, especially in startups, dont have the courage to hold their teams to a high standard for new products or features. Not even if its generating revenue. The only efforts a new product team should be expending are those that lead to validated learning about customers. Will start to pay attention.

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San Francisco Lean Continuous Deployment DC 166