Remove Customer Development Remove Metrics Remove Naming Remove Workshop
article thumbnail

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.

Agile 111
article thumbnail

See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

When you look through the list , you’ll see big names that we’re very pleased we landed, epic companies we really want to hear from, and people we’re particularly excited to present because they have incredible stories to share--and you won’t hear them anyplace else.

Lean 165
article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.

Demand 167
article thumbnail

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. If she is, return the name of the hypothesis she was exposed to before.

article thumbnail

Building a new startup hub

Startup Lessons Learned

Accept that many successful companies are going to want to be backed by big-name firms in other cities. And do your customer development. My biggest thanks goes to the people who generously sponsored scholarships for others to attend the dinner and workshop, Thank you so much! Articulate, inspirational.