Customer Customer Development Marketing SEM 
Steve Blank
SEPTEMBER 7, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.
Startup Lessons Learned
SEPTEMBER 7, 2008
Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Ive attempted to embed the relevant slides below.
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Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.
Startup Lessons Learned
SEPTEMBER 22, 2008
The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.
Startup Lessons Learned
SEPTEMBER 14, 2008
Lessons Learned by Eric Ries Sunday, September 14, 2008 How to listen to customers, and not just the loud people Frequency is more important than talking to the "right" customers, especially early on. Youll know when the person youre talking to is not a potential customer - they just wont understand what youre saying.
VC Cafe
AUGUST 16, 2013
This post covers how to smart start your startup and maximize the chances of achieving product-market fit. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Both Sides of the Table
MARCH 11, 2011
Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. I further that.
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