Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.
YoungUpstarts
OCTOBER 30, 2019
He works with established companies and entrepreneurs alike to help them develop, shape and launch new products. Prior to establishing his firm, Rob spent more than two decades holding a variety of leadership positions in the financial services industry, working in securities, asset management, equities, capital markets, and mutual funds.
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Duct Tape Marketing
SEPTEMBER 8, 2017
Business spends huge money on sending their message to customers, but the results leave much to be desired: For every $92 spent acquiring customers, only $1 is spent converting them; besides, only 8% of users pay attention to marketing ads and click on them. Link product to a high-involvement issue. You focus on a product.
crowdSPRING Blog
JANUARY 26, 2010
The name of your company and your logo are two creative elements of your brand, but your brand is much more than the name and logo. A brand is the sum total of the experience your prospects and customers have with your company. A Brand Should Have A Good Name and Logo.
ConversionXL
SEPTEMBER 20, 2016
In practice, however, empathic design seeks to identify latent customer needs in order to create products or messaging that customers didn’t even know they wanted. Adventurers – love nonconformity, spontaneity and leadership. Their distribution and relationship are based on empirical data.”. The Seven Limbic® types.
Occam's Razor
JULY 22, 2013
For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. That's it.
reidhoffman.org
NOVEMBER 12, 2013
LinkedIn can provide the best product and be the strong market leader in this space. We have evidence that we’re en route to market leadership. This is mostly a mistake slide because customer slides are more appropriate for enterprise pitches. Great customers are predictive of future customers for enterprise businesses.
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