Customer Product Product Development SEM 
Steve Blank
SEPTEMBER 7, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.
ConversionXL
FEBRUARY 3, 2022
A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.
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Startup Lessons Learned
SEPTEMBER 7, 2008
Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Unfortunately, positioning our product as an "IM add-on" was a complete mistake.
Startup Lessons Learned
SEPTEMBER 22, 2008
You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.
Startup Lessons Learned
SEPTEMBER 14, 2008
Lessons Learned by Eric Ries Sunday, September 14, 2008 How to listen to customers, and not just the loud people Frequency is more important than talking to the "right" customers, especially early on. Youll know when the person youre talking to is not a potential customer - they just wont understand what youre saying.
Startup Lessons Learned
NOVEMBER 7, 2008
Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference. I used to use $.05,
Startup Lessons Learned
SEPTEMBER 15, 2008
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.
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