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How to Optimize SaaS Development Costs

Up and Running

In the last decade, SaaS (Software as a Service) has become a very popular model for new software product development. The largest cost component of establishing a SaaS company is product development costs. This includes the design, development, launch, and enhancement of the SaaS application. .

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Bringing Marketing and Product Development Together

Duct Tape Marketing

Bringing Marketing and Product Development Together written by John Jantsch read more at Duct Tape Marketing. On this episode of the Duct Tape Marketing Podcast, I visit with author and product and marketing executive Jill Soley. Marketing Podcast with Jill Soley. Podcast Transcript. Marketing Podcast with Jill Soley.

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Check out these critical tips for developing an effective marketing strategy for startups in boring industries. Choose your Market Audience. Choose a Brand Name.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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8 Reality Checks That Every Startup Founder Dreads

Startup Professionals Musings

Product development is stuck at that 90% mark, a key person leaves, and customers are talking but not buying. I challenge any startup to show me they have avoided all of these: One of the founders isn’t delivering. Besides, he is now more interested in designing the next product. The product is behind schedule.

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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

But for founders who do their homework, the cost of entry is lower and the opportunity is higher than ever. Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Incorporating a business entity early through online services.

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Why You Should Be Doing Product Discovery

YoungUpstarts

by Nick Frandsen, co-founder and managing partner at Dovetail. Like most entrepreneurs, you’ve probably mapped out the business plan, dreamed up the layout and you’re already snapping up domains and emailing developers with your plan. Why is product discovery important? Create a visual representation of your product.

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