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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. Do you have legal (Founder Agreement, IP, etc.) How will you differentiate from these?

Developer 520
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Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. The same logic holds true for most acquiring companies.

IP 163
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million. If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Is it one product line or multiple? ” The Details. Not necessarily.

Startup 418
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. IP address) can provide clues to search engines, as can search history, time of year, or time of day. Geography (i.e. active intent) for a list of bike trails.

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How to Improve Profit by an Average of 11.1%

Austin Startup

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Or maybe you recently launched a product and made an educated (or not so educated) guess on price. By the way, every customer considers your product this way.

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Account-Based Marketing Software & Tools

ConversionXL

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).

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How To Use Immersion To Create Amazing Experiences

Duct Tape Marketing

A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising, and live events. Click on over and give us a review on iTunes, please! Like this show?