article thumbnail

Why Some Startups Win

Steve Blank

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Titles in a startup are not the same as what your job is. All good news.

Startup 310
article thumbnail

How to Make Product Pages That Sell

Up and Running

If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN. Any keywords, like a product name, that are in both the title and the first H1 tag will be strongly tied to the final indexing of the page.

Product 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Secret Sauce Of Start-Up Success

YoungUpstarts

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Can a competitor’s product name be easily substituted for my company’s brand?

Georgia 238
article thumbnail

Startup Marketing: The 4 Building Blocks of Brand Identity You Can’t Ignore

crowdSPRING Blog

First impressions are everything for a startup. When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Who (statement of need or opportunity) , (Product name) is a (product category).

article thumbnail

Five Tips For Startups And Small Businesses To Improve Their Customer Service

crowdSPRING Blog

World class customer service is one way that crowdSPRING has differentiated itself in the marketplace. Startups and small businesses must find ways to differentiate from their competitors and to understand their competitive advantages.

article thumbnail

Five Tips For Startups And Small Businesses To Improve Their Customer Service

crowdSPRING Blog

World class customer service is one way that crowdSPRING has differentiated itself in the marketplace. Startups and small businesses must find ways to differentiate from their competitors and to understand their competitive advantages.

article thumbnail

10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Think about what you want your company name to convey.

Naming 120